Expectation Vs Reality

It's always difficult balancing expectation and reality, unless you sell fast food, in which case you just don't bother. Take a picture of a delicious meal and serve your luckless customer a pile of dogs eggs.

With the weather being so insanely hot we thought we'd try and cool you down with these babes eating popsicles. But thinking about it now it could well have the opposite effect and get you even hotter under the collar. Oh well, enjoy!

Advertising is usually unimaginitive, uninspired or unnecessarily lurid. If you really want to sell you brand then you have to push the creative envelope. Here are some adverts that won't make you want to set fire to a box of kittens.

You're sure of a BIG surprise. It's amazing what you can stumble upon in Russia's forests, a little kid would have a perfect childhood here. The billions of rubles worth of military equipment rotting here is staggering.

Believe it or not, these are all actually paintings. They are not photographs. Works by Roberto Bernardi, Eric Christensen, Steve Mills, Pedro Campos, Tom Martin, Jason Degraaf and Mark Goings.

Riding a roller coaster is a little bit like life, you think you are prepared for what the future hold, but when it arrives some people just can't cope with it and as these facial expressions reveal, wish they hadn't made this choice.

Lets face it, they chew your furniture & shoes, attract dirt like they are magnetized, eat anything and throw up what doesn't seem to get digested and hump the leg of the person who will be the most offended. But. We love them more than words can say.

Did these people get dressed in the dark or what!? With so much clothing available in every high street, it makes you wonder what went through the minds of these folks when they got dressed that morning. Surreal.

Truthful Tattoos. An oxymoron, surely? People get tattoos for various reasons, some of them look good, others look like a cancerous growth. Here's a selection of what they might say if they did have a semblance of truth!

She just gets stranger and stranger - If I had children I'm pretty sure I wouldn't want them going to one of her live shows. Not only would they get crushed but their eyes would be burnt forever as well. WTF!?!

Time to get creative with some home-made 'tear-off-my-number' formats. Smarter than your average ad, these designs are entertaining, eye catching and you keep them as a souvenir.